FDA bans sale of popular Vuse Alto menthol e-cigarettes

The U.S. Food and Drug Administration (FDA) on Thursday banned the sale of Vuse Alto menthol e-cigarettes, citing the risk of youth vaping. The ban is the first of its kind against a menthol-flavored e-cigarette product, and it comes as the FDA continues to crack down on vaping products that appeal to young people.

Vuse Alto is the top-selling e-cigarette brand in the United States, and menthol is the most popular flavor among underage vapers. The FDA said that Reynolds American, the maker of Vuse Alto, failed to provide sufficient evidence that the benefits of its menthol-flavored products outweighed the risks to youth.

The ban on Vuse Alto menthol e-cigarettes is part of a larger effort by the FDA to reduce youth vaping. In 2020, the agency banned the sale of all flavored e-cigarette cartridges, except for tobacco and menthol. The FDA is also currently reviewing applications from e-cigarette manufacturers to market their products in the United States.

The FDA's ban on Vuse Alto menthol e-cigarettes has been praised by public health advocates, who say it is a necessary step to protect young people from the dangers of vaping. However, some tobacco companies and vape groups have criticized the ban, arguing that it will harm adult smokers who are trying to quit smoking cigarettes.

The ban on Vuse Alto menthol e-cigarettes will take effect in 30 days. Reynolds American has said that it will challenge the ban in court.

What does this mean for consumers?

If you are an adult smoker who uses Vuse Alto menthol e-cigarettes, you will no longer be able to purchase them after the ban takes effect. You may be able to switch to a different brand or flavor of e-cigarettes, or you may want to consider trying to quit smoking altogether.

If you are a young person who vapes, the FDA's ban on Vuse Alto menthol e-cigarettes is a good thing. Menthol e-cigarettes are a gateway to nicotine addiction, and they can harm your health. If you are vaping, the best thing you can do is to quit.

How to quit vaping

If you are ready to quit vaping, there are a number of resources available to help you. You can talk to your doctor about quitting, or you can call the National Cancer Institute's Smokefree.gov quitline at 1-800-QUIT-NOW. There are also a number of online resources and support groups available to help you quit vaping.